Kennedy-Nixon Debate Analysis - 779 Words

Professor Fernando Ganivet SPC 3540 – Persuasion October 22, 2013 Kennedy-Nixon Debate Analysis There may be more truth to the old saying, â€Å"it’s not what you say but how you say it.† On average, 93 percent of meaning found in communication comes from nonverbal messages (Mehrabian 1967). Nonverbal communication is the wordless transmission of information through body language, gestures, tone, space and appearance. The first televised presidential debate is a pivotal example of how pervasive nonverbal communication actually is to an audience, and how it affects the credibility of the speaker(s). The purpose of this analysis is to present both the categories and functions of nonverbal communication within the context of the 1960†¦show more content†¦Nixon on the other hand, looked off camera and made eye contact with the four news correspondents instead of engaging his real audience, the American people watching at home. This was negatively perceived by those watching as Nixon shifting his gaze to avoid eye contact. Kennedy seemed a natural to the new medium of television whereas Nixon prepared much the same way he would for a radio show. References Dallek, R. (2003). An unfinished life: John F. Kennedy, 1917-1963. Boston: Little, Brown, and Co. Druckman, J. N. (2003) The Power of Television Images: The First Kennedy-Nixon Debate Revisited. Journal of Politics, 65, 559 Ketrow, S.M. (1999) Nonverbal aspects of Group Communication. The Handbook of Group Communication Theory and Research, 255. Mehrabian, A. (1967). Attitudes inferred from non-immediacy of verbal communications. Journal of Verbal Learning and Verbal Behavior, 6, 294-295. Mehrabian, A. (1967). Orientation behaviors and nonverbal attitude communication. Jounal of Communication, 17, 324-332. Nixon, R. M. (1962). Six Crises. Garden City, N.Y: Doubleday. Schroeder, A. (2000). Presidential debates: Forty years of high-risk TV. 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